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Associate of Arts in
Digital Visual Design

 

 

 

 

 

CCCU & UOWCHK Awards

Mr Ivan C.M. Lau

Programme Leader, AADVD

Email: ivan.lau@cityu.edu.hk

 

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Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Demonstrate artistic skills and abilities in developing and proposing design ideas and creative solutions to problems;
  • Produce and present aesthetically informed visual communication pieces by using appropriate skills and information technology tools and relevant media;
  • Conduct visual communication research with a critical mind;
  • Examine and be aware of major socio-economic, political and cultural issues, development in science and technology, and ethical controversies affecting design trend and design industries in the local, regional and global contexts.
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Further Studies Pathways

The table below is not exhaustive and only aims to show some examples of the Bachelor's degree programmes offered by UGC-funded institutions which have admitted our past graduates from Associate of Arts in Digital Visual Design. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.

 

City University of Hong Kong

  • Bachelor of Arts in Chinese and History
  • Bachelor of Arts in Creative Media
  • Bachelor of Arts in Media and Communication
  • Bachelor of Arts and Science in New Media
  • Bachelor of Arts in Digital Television and Broadcasting

Hong Kong Baptist University

  • Bachelor of Arts (Honours)
  • Bachelor of Arts (Honours) in Visual Arts
  • Bachelor of Social Science (Honours) in Communication

Hong Kong Polytechnic University

  • Bachelor of Arts (Honours) in Advertising Design
  • Bachelor of Arts Scheme in Design
  • Bachelor of Arts (Honours) in Digital Media
  • Bachelor of Arts (Honours) in Interactive Media
  • Bachelor of Science (Honours) in Internet and Multimedia Technologies

Lingnan University

  • Bachelor of Arts (Honours) in Visual Studies

The Chinese University of Hong Kong

  • Bachelor of Arts in English

The Education University of Hong Kong

  • Bachelor of Arts (Honours) in Creative Arts and Culture
  • Bachelor of Arts (Honours) in Creative Arts and Culture and Bachelor of Education (Honours) (Visual Arts)

The University of Hong Kong

  • Bachelor of Arts
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Career Prospects

  • Graduates in this programme will be able to take up in a wide range of jobs which include art directors (in the field of design and advertising), desktop publishing designers, web designers, 3D modelers, animators, assistant producers, and other creative jobs that require conventional and digital visual communication skills.
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Main Subject Areas

  • Contextual Studies:
    Creative Thinking, Design, Culture & Technology, Global Image Building and Awareness, History of Art and Design and Research Methodology
  • Graphic Competencies
    Design Fundamentals, Expressive Drawing, Photography Design and Imaging and Typography Design
  • Digital Competencies
    Animation Design and Web Design
  • Electives
    Advanced Motion Graphics, Advanced Publishing Design, Advertising Design, Graphic Information Design, Interactive Design, 3D Animation and 3D Modeling and Visualization
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General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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Programme Specific Entrance Requirements

No Programme-Specific Entrance Requirement

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Mode of Study

Two-year full-time

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Contact Us

Kowloon Tong Main Campus

Room 6320, Li Dak Sum Yip Yio Chin Academic Building

City University of Hong Kong

83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong

[Kowloon Tong MTR Station Exit C2]

Telephone: (852) 3442 9729

Fax: (852) 3442 0378

E-mail: ls_msg@cityu.edu.hk

 

Telford Annex

NO. 33 Wai Yip Street

Telford Garden, Kowloon Bay, Kowloon, Hong Kong

[Kowloon Bay MTR Station Exit B]

Telephone: (852) 2707 9440

Fax: (852) 2707 4243

E-mail: telford.col@cityu.edu.hk